| The Boy Scouts of America |  |
http://www.scouting.org |
Boys' Life magazine is a general-interest magazine published monthly in three demographic editions for boys from first grade through high school. Boys' Life is the flagship youth publication of the Boy Scouts of America—many stories and articles in Boys' Life reflect the program themes of Cub Scouting and program features of Boy Scouting.
The mission of Boys' Life magazine is to entertain and educate America's youth and to open their eyes to the joyous world of reading. This is accomplished through a proven mix of news, nature, sports, history, fiction, science, comics, and Scouting.
Boys' Life magazine reaches 1.1 million Scout subscribers and 200,000 non-Scout subscribers. Pass-along readership means that over 6 million people read Boys' Life each month.
Boys' Life publishes three demographic editions to meet the reading-level needs of subscribers from first grade through high school. The covers are the same, but each edition has its own 16 to 20 age-specific pages.
Boys' Life magazine began publication March 1, 1911, as the "Boys' and Boy Scouts' magazine." (In 1911 "Boy Scouts" referred to the youth participants in several different "Scouting" organizations, including the BSA.) Founder and publisher George R. Barton of Boston, Massachusetts, issued Boys' Life twice monthly--the cost: 5c per issue. His market was the boys and "Scouts and Scouters" from several youth organizations such as Ernest Thompson Seton's Woodcraft Indians, Daniel Carter Beard's Sons of Daniel Boone, and the Boy Scouts of America (BSA). The first BSA-published edition was July 1912. James E. West, Chief Scout Executive, was the magazine' s first BSA editor. The cover price of Boys' Life remained 5c per issue until December 1914, when it jumped to a dime. Boys' Life circulation has grown from 6,000 in 1912 to 1.3 million today.
In September 1995, Boys' Life began publication of a "demographic" edition for Cub Scout-age subscribers. In September 1999, Boys' Life began a third demographic edition--this one for Tiger Cubs--by adding an eight-page poster pullout insert to the Cub Scout demographic.
In January 2002, Boys' Life added four editorial refinements: a new logo replaced the logo in use since 1977; a different, age-appropriate Contents page to introduce each edition; gold color bars on page edges to denote articles appearing only in the editions for ages 6 through 10; and four pages of beginner reader material just for Tiger Cubs in the same edition (these pages replace the poster-pullout insert used since September 1999). Approximately 70 to 75 percent of the editorial pages are shared among all three editions.
Boys' Life encourages good reading. Boys' Life is a strong mix of exciting stories and valuable information.* Boys' Life subscribers advance in rank faster and more often than non-subscribers--more than twice as fast as non-subscribers. * Boys' Life goes into the home and is read by parents and brothers and sisters who become more supportive of Scouting because of Boys' Life. * Boys' Life has long been recognized for its "retention factor." Scouts who subscribe to Boys' Life stay in Scouting longer than non-subscribers, generally more than twice as long. * Boys' Life is the silent assistant, helping Scouting leaders and parents help Scouts to succeed.
PUBLISHER: J. Warren Young; ASSOCIATE PUBLISHER: Jim Wilson; EDITOR-IN-CHIEF, MAGAZINE DIVISION: J. D. Owen; MANAGING EDITOR: Michael Goldman; SENIOR WRITER: Aaron Derr; ASSOCIATE EDITOR: Paula Murphey; ONLINE EDITOR: Bryan Wursten; COPY EDITOR: Belia Rangel Freedman; ASSISTANT TO THE EDITOR-IN-CHIEF: Adryn Shackelford; FIELD EDITORS: Johnny D. Boggs, Jeff Csatari,: Eric Ottinger, Brian Payne; EDITORS EMERITI: Robert E. Hood, William B. McMorris; EXECUTIVE ART DIRECTOR: Scott Feaster; PHOTOGRAPHS: John R. Fulton Jr.; PHOTO EDITOR: Olivia Ogren-Hresja; ASSOCIATE ART DIRECTOR: Kevin Hurley; ART DIRECTOR: Elizabeth Hardaway Morgan; OPERATIONS DIRECTOR: Bob Wiemers; PRODUCTION MANAGER: Lenore Bonno; ADVERTISING PRODUCTION MANAGER: Lisa Hott; ASSISTANT PRODUCTION MANAGER: Brenda Brown; IMAGING ARTIST: Marcie Rodriguez; DIRECTOR OF ADVERTISING: Craig J. Vander Ploeg; EAST COAST AD SALES: Kenneth Lipka, Patricia Santangelo; MIDWEST AD SALES: Mark Adeszko; WEST COAST AD SALES: Chuck Carroll; NATIONAL BUSINESS DIRECTOR: Barry Brown; NATIONAL MARKETING MANAGER: Lois Ann Roethel; ADVERTISING RESEARCH ANALYST: Brian Cabanban; NATIONAL TRAFFIC MANAGER: Eugene Handon; CIRCULATION DIRECTOR: John W. Ingram; MANAGER, CUSTOMER SERVICE: Judy Bramlett.
Director of Advertising Craig Vander Ploeg; Business Director Barry Brown; East Coast: Kenneth Lipka, Patricia Santangelo, 271 Madison Ave., New York, NY 10016, 212-532-0985. Midwest: Mark Adeszko, Adeszko Media Sales, 20 N. Wacker Dr., Suite 575, Chicago, IL 60606, 312-629-5230. West Coast: Chuck Carroll, Adeszko/Carroll Media Sales, 350 N. Glenoaks, Suite 208, Burbank, CA 91502-3260, 818-972-9650. Ed Meagher, Adeszko/Carroll Media Sales, 350 Sansome Street, Suite 650, San Francisco, CA 94104, 415-981-9422.
Scouts should see their Scout leader or call their BSA local council (find "Boy Scouts of America" in the white pages of the telephone book). Persons not members of the Boy Scouts of America should call 972-580-2088. Subscription cost is $24 per year ($12 per year for BSA members).
www.boyslife.org
Each year, Boys' Life earns youth publication industry awards that recognize the magazine's on-going literary excellence. For a list of recent recognitions, go to www.boyslife.org.
Media inquiries should be directed to the Marketing & Communications Division, S328, Boy Scouts of America, 1325 West Walnut Hill Lane, P.O. Box 152079, Irving, TX 75015-2079; telephone 972-580-2263.
| The Boy Scouts of America | |
http://www.scouting.org |